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Friday, July 27, 2012

The Friday Focus - Social media, Internet law, and what they mean for you

For those of you in England who have previously restrained yourselves from tweeting/Facebook-ranting out of legal concern, fear no more!

A British man who had jokingly tweeted about bombing an airport recently had his conviction overturned by the High Court, and many are citing his legal victory as a win for online free speech worldwide.

Paul Chambers, the Brit who shot off the ingenious tweet below (I kid.), is at the center of the “milestone ruling” that Chambers’ lawyer claims will have serious implications “both nationally and internationally.”

Chambers’ tweet: "Crap! Robin Hood Airport is closed. You've got a week and
a bit to get your sh-- together, otherwise I'm blowing the airport sky high!"

Chambers’ lawyer interpreted the ruling even further, saying, “It means that if you intend to make a joke and if what you do is a joke, however bad a joke that is, you cannot be prosecuted.”

This is particularly interesting seeing as how Greek athlete Voula Papachristou just got booted from the Olympics because of her racist tweet about African immigrants in Greece. (I bet Voula wishes she had been competing for GB now!)

Voula Papachristou

The British ruling also raises questions about Internet law in the U.S.

Because let’s face it, joke or no joke, if you tweet about assassinating the president, you aren’t getting let off the hook like good ole Paul Chambers.

So what exactly does the ruling mean for the rest of the world?

Well, it means that England is taking a slightly more lax legal approach toward the virtual universe. And that’s about it.

Sure, that whole “precedent” thing comes to mind, but the mostly unchartered waters of Internet law indicate that both national and international rulings have a long way to go.

Legal power online is questionable thus far, and even Google has only gone as far as to “encourage” YouTube users to use their real names when posting comments to reduce cyber-bullying and the like, rather than make an actual legal move.

As for the marketing side of it all? It’s never been more important that individuals and businesses alike keep a close watch over how they’re representing themselves/being represented in the virtual community.

Just look at U.K.-based CelebBoutique, who before being informed of the Aurora Massacre in Colorado tweeted this:

“#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-pleated-v-neck-strong-shoulder-dress-en.html…”

Talk about a marketing nightmare.

A fellow Twitter blunderer, the American Red Cross had a similar—but much more light-hearted—rogue tweet get out:


Thankfully for them, the tweet wasn’t as damaging of a PR issue.

To sum things up, us American folks should probably continue to steer clear of the fake bomb threats. And for those of you searching for help managing your social media content/online image, look no further than The Focus Group to make your online experience as simple and beneficial as possible.

Until next time,
MARA JOFFE
Blogger

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