What's Your Brand Story?
I am totally convinced the best marketing today is rooted in the ability to deliver a compelling brand story.
Current research reveals the best brand stories show - not tell - you understand your customer and their needs. You demonstrate relevance and genuine authenticity. Most of all, you deliver fresh, engaging and creative concepts that make an emotional connection with your customer. An uber-brand that quickly comes to mind is NIKE. I don't know about you but I think they are amazing storytellers!
FACEBOOK recently implemented TIMELINE which is probably the biggest change to their platform to date and guess what .... it's all about users creating and sharing their stories. Think about some of the most popular social media platforms....Twitter, YouTube, Instagram, PInterest...these tools are all designed to deliver a story.
Just the other day, I stumbled upon an interesting website www.publicwords.com I thought it was such a find that I really wanted to share it with all of you.
This a resource rich website - video, podcasts, newsletters, photography and so forth. At the core is helping people tell their stories.
Remember - If you don't tell your story - someone else will!
Until next time,
Cathye Ross Amos
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