But does it work? It seems so, Subway saw a huge boost in sales with NBC partnered the fast food chain with their show Chuck.
The trick for marketers is to figure out how to introduce these products without making it feel like a forced placement. You don't want the customer to feel taken aback by the placement and audiences don't react well when it feels forced. The pitch could have the opposite effect on sales when done poorly, and there's some really good research documenting bad placement.
Here's a clip from Hawaii Five-0 featuring a placement for Bing, does it feel organic or forced?
I don't think "Bing It" has a chance to replace "Google It" and that is what makes this one feel forced.
Think Nike in Back to the Future II, people loved the shoe so much, Nike actually released a working version last year!
If I asked you what E.T.'s favorite candy was would you know? Or which company did Tom Hank's character work for in the movie "The Cast Away".
Where have you seen some of your favorite brands on the big or small screen?
